STORIES / LONG-FORM / WHERE YOUR $5 AT STARBUCKS REALLY GOES
LONG-FORM · THU 8 OCT · 7 PM

Where your $5 at Starbucks really goes

We follow one coffee's money from the farm, across the ocean, through the store and out to the shareholders, using Starbucks' own annual report. In the year beans hit a record, the beans barely moved its costs. The stores took the money.

Where your $5 at Starbucks really goes

Premieres 8 Oct 2026, 7 PM ET. Subscribe so you don't miss it.

The story in five numbers
25¢
kept by Starbucks of every $5 it took in
10-K FY2025 · NET EARNINGS
37¢
paid to shareholders as dividends, more than it kept
10-K FY2025 · CASH FLOWS
$2.29
on the stores, against $1.57 on products and delivery
10-K FY2025 · INCOME STATEMENT
2.4x
rise in the world arabica price, 2015 to 2025
WORLD BANK PINK SHEET
+3.6
points of sales for store costs in 2025, against +0.5 for products
10-K FY2025 · MD&A
Your $5, line by line
Check our work
NumberHow we got itSource
$1.57Products and delivery: product and distribution costs $11,658.2M ÷ $37,184.4M × $510-K FY2025 · statement of earnings
$2.29The stores: store operating expenses $17,058.9M ÷ $37,184.4M × $510-K FY2025 · statement of earnings
35¢Head office: general and administrative $2,617.2M ÷ $37,184.4M × $510-K FY2025 · statement of earnings
23¢Wear and tear: depreciation and amortization $1,684.7M ÷ $37,184.4M × $510-K FY2025 · statement of earnings
12¢Closing stores: restructuring and impairments $892.0M ÷ $37,184.4M × $510-K FY2025 · statement of earnings
10¢Everything else: other operating expenses $584.6M, less equity investee income $247.8M, plus net interest $429.3M = $766.1M ÷ $37,184.4M × $510-K FY2025 · statement of earnings
9¢Tax: income tax $650.6M ÷ $37,184.4M × $510-K FY2025 · statement of earnings
25¢Starbucks keeps: net earnings $1,856.7M ÷ $37,184.4M × $510-K FY2025 · statement of earnings
37¢cash dividends paid $2,771.4M ÷ $37,184.4M × $5Starbucks 10-K, fiscal 2025, statement of cash flows
2.4xarabica annual average $8.47/kg (2025) ÷ $3.53/kg (2015)World Bank Commodity Price Data, annual, nominal
+3.6 / +0.5change in each cost line as a share of total net revenue, FY2024 to FY2025Starbucks 10-K, fiscal 2025, MD&A
What the numbers are. Per-$5 figures are company-wide averages from the annual report, not the cost of one cup. Bean prices are world market prices, not Starbucks' own purchases. Prices are in dollars of the day, not adjusted for inflation.
Sources
Corrections. None so far. If we get a number wrong, the fix goes here and in a pinned comment on the video.
Next