STORIES / WHO GOT YOUR $5? / WHO GOT YOUR $5 BURGER?
WHO GOT YOUR $5? · SAT 10 OCT · 5 PM

Who got your $5 burger?

Follow $5 of your burger at a McDonald's the company runs itself. Then the twist: it runs only about one in twenty of its restaurants.

Who got your $5 burger?

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Your $5, line by line
Check our work
NumberHow we got itSource
$1.55Food and paper: food and paper $3,006M ÷ $9,690M × $510-K FY2025 · consolidated statement of income
$1.50The crew: payroll and employee benefits $2,905M ÷ $9,690M × $510-K FY2025 · consolidated statement of income
$1.22The building and running it: occupancy and other operating expenses $2,358M ÷ $9,690M × $510-K FY2025 · consolidated statement of income
73¢The restaurant keeps: company-owned and operated margin $1,422M ÷ $9,690M × $510-K FY2025 · md&a, restaurant margins
What the numbers are. Of every $5 a company-run McDonald's takes in. Fiscal 2025 10-K, restaurant level, before head office (our arithmetic).
Sources
Corrections. None so far. If we get a number wrong, the fix goes here and in a pinned comment on the video.
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