Stories

Every story, with its sources.

Long-form explainers three times a week, and a "Who got your $5?" Short every day at 5 PM. Each one has a page with its numbers and how we got them.

LONG-FORM · WED 14 OCT · 7 PMWhy the biggest brands don't want to own their storesMcDonald's, Domino's, Planet Fitness, Marriott.
LONG-FORM · THU 8 OCT · 7 PMWhere your $5 at Starbucks really goesStarbucks paid out more than it kept.
WHO GOT YOUR $5? · SAT 10 OCT · 5 PMWho got your $5 burger?McDonald's barely makes them.
WHO GOT YOUR $5? · FRI 9 OCT · 5 PMWho got your $5 burrito?Chipotle kept 64 cents.
WHO GOT YOUR $5? · THU 8 OCT · 5 PMWho got your $5 coffee?Starbucks kept 25 cents, then paid out 37.